update 19 August 2021

A Beginner’s Guide to Understanding Brave Browser and BAT

Brave browser is built to give users the long-overdue better internet experience by ensuring fast, private, and secure browsing. It blocks ads and trackers and rewards users to view privacy-respecting ads using their Brave Rewards feature.

Brave uses Basic Attention Token (BAT) as an in-house crypto token to connect and reward users, publishers, and advertisers on its platform.

BAT is an Ethereum blockchain-based or decentralized platform transforming digital advertising into a transparent ads exchange medium. Through BAT token, users, publishers, and advertisers on the Brave browser can connect directly in a decentralized manner and be rewarded for their effort.

By blocking annoying ads and background trackers that you aren’t even aware of while browsing, Brave ensures you can safely surf the internet at warp speeds. It is faster than popular browsers, including Chrome, Firefox Safari, and Badu, and is available for PC and mobile phones.

Brave was launched in 2015 by Founder and CEO Brian Brendan Eich, the former CEO at Mozilla and creator of JavaScript, co-developer, and CTO Brian Bondy. The developer team also includes Security and Privacy expert Yan Zhu and BAT smart contracts and economics expert Scott Lockin.

Eliminating the Digital Marketing Middlemen, the Blockchain Way

There is no fraud, no tracking, and no third parties with Brave digital advertising. In Fact, it has been referred to in the past as the next generation smart browser that rewards users and enhances their experience while at the same time taking down the menace that is the current digital advertising industry.

Digital advertising has taken over the world, with over 30% of the world’s population having an online presence on more than two platforms. Social media platforms are bombarded with ads, making it a nuisance for users, a nightmare for publishers, and a hit or miss affair for advertisers.

Today, the reality of using centralized servers is that the privacy, resources, and even the dignity of users are abused on the internet. On the other hand, content publishers are overwhelmed, while advertisers can’t be sure they will get quality for their money.

While both advertisers and publishers benefit when a user watches an advertisement, the user rarely gets anything out of it. Most of the time, even if indirectly, it actually costs the user to watch an ad.

The exploitation goes even further, with publishers collecting users’ data and using or selling it, without the user’s consent, to produce more personalized ads to target them and predict consumer trends. This represents a major violation of user privacy and personal information.

Get Value for Your Attention with Brave

Blockchain technology is looking to transform every industry for the better. Despite the current digital revolution, many industries are using archaic models and need a better digital transformation.

Basic Attention Token helps users to monetize their attention while watching advertisements. This way, everyone gets paid; users choose to watch ads, advertisers get more honest feedback, and publishers are motivated to produce quality content.

All this magic happens inside Brave, where privacy and safety are paramount. Instead of being bombarded with unwanted advertisements, users are free to choose what ads they want to watch and get paid after doing so.

In regions where Brave Ads are available, users get Brave Rewards for viewing ads. They can also make extra money by choosing to view Brave native ads. Referrals also earn extra BAT if they refer Brave to people who download, install, and use it for a month or more.

Content publishers get tipped when they join the Brave publisher program. Users can also tip or send a monthly contribution to their favorite content publishers.

Brave creator estimated by 2020, users would earn more than $200 a year from viewing ads. 70% of revenue generated from ads goes to users, while Brave takes only 30%.

BAT tokens can be used to support content creators or be transferred and converted into fiat or other digital currencies through Uphold.

Brave Is Open Source, User-Friendly, and Streamlined For Optimal User Experience

Chrome lovers will especially love the Brave browser, as it is based on chromium, just like chrome. If not for a few website compatibility preferences, the Brave browser offers a great browsing experience.

Chromium is part of the chromium open source projects on which Google chrome and Google Chrome OS are based on. It is built to provide a much more stable, safer, and faster browsing experience for its users.

The brave ad-block feature helps users save on their data plan, time, and money by constantly blocking ads that slow down the connection and serve spamming and unwanted advertisements.

Its modern, streamlined interface is easy to use and facilitates a smooth transition from other browsers. Users can choose to import cookies, bookmarks, and other details during installation.

Apart from a few websites that prefer specific browsers for compatibility reasons, Brave can easily be any user’s default web browser for that fast, safe, and private browsing experience.

How to Buy and Store BAT

BAT is listed on more than ten crypto exchanges, including prominent exchanges like Binance, Binance US, Coinbase Pro, Shapeshift, Huobi, Kraken, Bithumb, and Bitfinex.

You can opt to buy BAT using fiat currency on exchanges like Kraken. The process is rather lengthy, but you can buy BAT with USD. Alternatively, you can buy another cryptocurrency with fiat money and exchange it for BAT.

After buying BAT from an exchange, it is safer to move into a private wallet rather than leave them on the crypto exchange, unless you’re planning to trade soon. Even though they are based on blockchain technology, exchanges use a centralized operation mode, which is more susceptible to hacking and puts your tokens at a greater risk.

Therefore, the best way to store your BAT is to use a private hot or cold wallet. The brave browser offers users their own hot storage wallet, Crypto Wallet, which stores various cryptocurrencies, including BAT and ETH.

Closing Remarks

In conclusion, it is important to note that while the Brave Browser is available worldwide, Brave rewards are currently only available in the U.S., Canada, UK, and France. However, the Brave team promises to avail Brave ads and rewards in other geographical locations as well.

Subscribing to BAT is completely optional, and users can still use their Brave wallets to store other cryptocurrencies once Uphold verified them.

Btc
Bitcoin
$43.532
price
3.5727%
price change
BUY NOW

Featured image courtesy of Shutterstock.

More posts

Never Miss a Crypto Event Again – Coinmarketcal

Coinmarketcal supplies valuable information about crypto-related events to the market. The network was born out of a desire to provide an organized location. There, investors could find vital data about the ever-expanding crypto market. Today, the platform offers an extensive suite of features. These services enable investors to monitor for potential catalysts across the entire industry. History of the Coinmarketcal Coinmarketcal entered the market in 2017 to create one place to find all helpful crypto-related events. At that time, the market was going…

The Beginner’s Guide to The Graph (GRT)

The Graph (GRT) is a decentralized, open-source indexing protocol for blockchain data. Starting with Bitcoin's inception, blockchain technology has become a playground for developers, investors, and organizations. All these entities look to develop new financial instruments and help everyone profit from them. However, navigating around a distributed ledger has turned into a tricky endeavor for newcomers. Fortunately, innovative projects, such as The Graph, look to simplify things for everyone. This indexing protocol aims to enable developers to build various APIs…

Alto City – Location Inspired NFT Collectibles and More

The Alto City developers want to combine depictions of the world's top cities with the excitement surrounding the NFT market. The platform combines luck with a collection of rare artwork to create a fun user experience unlike anything else in the market. Users unlock new cities and artwork with every minting. Best of all, each NFT collectible is 100% unique. Your freshly-minted NFTs reach the OpenSea market automatically. This way, you can save time and effort when looking to resell…

CoinxPad – Centralized/Decentralized Multi-Chain IDO Launchpad

CoinxPad provides a platform where upcoming projects can conveniently and securely distribute their tokens and raise liquidity. Early-bird investors will soon have a safe place to access projects via the CoinxPad CEX-DEX Multi-chain IDO Launchpad. The pioneering Launchpad is set to go live this September with multiple innovations. Above all, it will offer investors access to secure, trustworthy, and innovative blockchain projects. The LaunchPad platform now allows small, medium, and big investors to find high-quality projects. Also, it gives them…

The Soccer Doge Club – An NFT Project with Interplanetary Goals

The Soccer Doge Club is a new NFT project that combines cryptocurrencies and soccer. The platform aims to expand NFT use and value by appealing to sports fans. Above all, it proposes a fun and light version of the Dogecoin project.  Its developers plan to capitalize on the Doge meme’s popularity. Also, they believe that the exponential growth potential of the non-fungible token market will help. After all, both sectors have seen considerable growth over the last two years.  How…

Open Sea – A Pioneer in the NFT World

Open Sea is one of the most reputable NFT marketplaces in existence. The network enables users to buy, sell, and explore collectibles, game items, Art NFTs, and various other digital goods. Notably, Open Sea was the first NFT marketplace to enter the market. This pioneering spirit enabled the platform to establish and maintain a dominant position in the market.   Today, Open Sea still operates as the largest NFT marketplace in terms of the daily trading volume. The network has +4 million…

ArtVerse The First Decentralized Trading Protocol for Artists

Despite being lucrative, (currently valued at over 50 billion dollars) the art sector has continually faced a myriad of problems. Exaggerated prices, lack of trust and transparency, counterfeits and piracy issues are some of the major challenges facing the art industry. 2020 was exceptionally a difficult year for the art sector thanks to the pandemic which greatly affected sale of art pieces with the closure of exhibitions, museums and art galleries across the globe. As such, the industry witnessed a…

Vortex Defi: The Pioneer One-Stop Shop For Defi and NFT

The growth of Defi has been impeccable since its launch. Today, the ecosystem consists of several classes of Defi smart contracts. Among them are platforms for lending and payments, DEXs, derivatives, insurance, staking, and NFTs. However, one problem that the DeFi space has to counter is complexity. To enjoy different Defi services, you must register accounts on several applications. This comes with numerous inconveniences. What if there was a platform that integrates the many Defi services in one dashboard? Vortex…

What is aelf (ELF)? – A Review of the Self-Evolving Blockchain of the Future

aelf blockchain is, by all means, one of the most interesting blockchain projects right now. It is a decentralized cloud computing platform that enables businesses to build their DApps on proprietary side chains. Besides being bulletproof safe, it is self-evolving, scalable, and lightning-fast. Above all, it incentivizes users to participate in a unique and rewarding form of governance. In this guide to aelf, we take a closer look at what may be the next breakthrough in blockchain technology. Read on…

Meet Sealanas: Seal Art NFTs on Solana Blockchain

If you haven't heard of NFTs, you must not have been following the latest crypto trends. These unique tokens are quickly gaining attention even beyond the crypto sphere. As more NFT projects emerge, we'll see the impact they will have on the global economy. Now, we are going to talk about Sealana NFTs. The newest contenders in the game are Sealana NFTs. These tokens are built on the Solana blockchain and are just making their way onto the scene with an upcoming initial…