What is an Initial Token Offering (ITO)?

An initial token offering (ITO) is a fundraising event in which a company or organization sells tokens, which are often built on top of a blockchain, to investors in exchange for cryptocurrency or fiat currency. ITOs are similar to initial public offerings (IPOs) in that they involve the sale of securities to the public, but unlike IPOs, ITOs are typically conducted by companies in the cryptocurrency or blockchain industry. There are several steps involved in conducting an ITO: Develop a…