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Legendary soccer player Cristiano Ronaldo (CR7) has inked a multi-year non-fungible token (NFT) deal with leading crypto exchange Binance.
Through this partnership, Binance will launch a global promotion to introduce Cristiano’s fans to the Web3 ecosystem. Neither Binance nor the football legend disclosed how long the agreement would last.
We're kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.
This is your opportunity to own an iconic piece of sports history and join CR7's Web3 community. pic.twitter.com/3j1lKcqrbn
— Binance (@binance) June 23, 2022
In a subsequent blog post, Binance said this deal would see it work with Cristiano to create a series of NFT collections. The collections will only be available for sale on the Binance NFT marketplace, which launched in June last year. The first collection is scheduled to drop later this year.
Commenting on this partnership, Cristiano said,
Nothing is more important to me than the fans, so the idea of bringing unprecedented experiences and access through this platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do.
Binance NFT gets a major marketing push
This partnership marks a significant marketing feat for Binance NFT. The Portuguese soccer star – best known for winning the Ballon D’or five times – has 101.2 million followers on Twitter. CR7 also has 459 million followers on Instagram, where he also shared this news.
According to a Forbes report, Binance NFT is among the top five most popular and well-rated NFT marketplaces. By getting access to Cristiano’s fans, the marketplace stands a chance to compete against rivals like OpenSea – the largest NFT marketplace – and Rarible.
Bullish about the potential of this partnership, Binance CEO Changpeng Zhao said,
Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work.
He added that Binance is happy to offer Cristiano’s fans exclusive engagement opportunities and chances to own a piece of iconic sports history.
This news comes as Web3 companies continue forging partnerships with the sports world. Earlier this year, Cristiano’s rival, Lionel Messi, signed a $20 million promotion deal with fan token company Socios.com.