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Trying to raise enough capital for a venture in the past was not very easy. The options were limited. Today, Blockchain technology’s innovative power makes a more extensive range of public funding options possible. The fundraising landscape expanded by removing the place of a physical mediator in transactions and including transparency and as such, tokenized forms of funding, such as Initial Coin Offerings (ICOs), became a game-changing facet of business funding, especially in the crypto landscape. However, other fundraising methods began with development as part of the crypto ecosystem. Today, the likes of STOs and IEOs are making waves – thus bringing a surge of interest to the world of crypto assets. Let’s see how!
Initial Coin Offerings (ICOs)
Initial Coin Offerings are practically the longest-used form of crowdfunding in crypto. ICOs give companies the ability to raise capital for their projects by issuing crypto tokens at discounted prices for subsequent project development. With ICOs, token holders expect high returns on their investments as the tokens’ value appreciates in the market. Setting up an ICO project is relatively easy, making it a preferred option for new investors and minor projects. Here, investors look for projects that look fundamentally sound and promising since their profit is based on the future value of the token purchased.
Initial Exchange Offerings (IEOs)
Though relatively a newbie in the crypto market, it has advanced as an alternative form of ICOs. IEOs majorly entail a more direct way of offering potential investors crypto tokens. Here, companies sell or exchange their tokens for another coin (mostly ETH) via exchanges with individual parties. So, instead of creating a smart contract with an ICO, the investor sets up an account with the exchange and sends ETH to the account. As such, when there is an IEO, the participants get to purchase the new token directly.
However, the peculiarity of this fundraising system remains that there is a characteristic centralization. In various cases, a high percentage of tokens are held and controlled by a small group of people, and the process of enlisting them with the help of exchanges can be cost-ineffective. In other cases, the flow of funds within this system is subject to market movement. IEOs have made it so that inflation can be created initially, which dies down as soon as the project’s coin is ready to be traded, making it risky in the long term.
Security Exchange Tokens (STOs)
STOs, in their simplest forms, are like the advanced and regulated forms of fundraising in the crypto space. They create a bridge between the crypto world and the mainstream. They involve offering an investment contract, often adapted into an investment asset such as stocks, bonds, or real estate trust. They operate in ways similar to traditional stock options so that the investment is recorded on a digital ledger system. They are majorly based on tangible assets and, as such, are subject to operational regulatory laws. However, they are characterized by many details, thus making this fundraising system’s integration restrictive.
The Variations in the Tokenized Fundraising Landscape
Though these forms of crowdfunding have a common goal (i.e., raising enough capital for subsequent project development), they still have unique features that give them an edge over others.
One of the most significant setbacks of advancing the crypto world into the mainstream has been the decentralization that characterizes it. The regulation of the space has been a constant issue. ICOs gained sufficient traction due to a relatively simple regulatory procedure.
Strong regulatory influences go against the goal of decentralization and independence, usually integrated by Blockchain technology. Thus, with ICOs virtually no man’s land, it is easier to gather funds for projects.
However, investors risk getting into fraudulent schemes or projects with no sound backups and continuity in the ICO landscape. STOs, on the other hand, are subject to regulatory procedures that are restricted to the regulations governing the platforms used for their offerings.
Most exchanges are subject to KYC/AML laws, which would restrict participation upon compliance. However, they have the advantage of allowing companies to advance by harnessing the existing customer base of exchange and the trust inspired by the exchange on the project’s legitimacy. On the other hand, STOs are characterized by the high cost of fundraising and are heavily weighed by strict regulations and taxes. In addition, security tokens are classified as the US’s property, thus making their offerings subject to tax laws on property and tangible assets.
However, they have the advantage of being the most secure form of fundraising. This is because the legitimacy of the project and investor is appropriately documented and, as such, easily validated before investments.
ICOs were launched as an advanced form of the traditional Initial Project Offerings (IPOs) system. For years, it solved transparency in transactions by bringing Blockchain technology’s power to investors. However, with the need for higher security and regulatory frameworks becoming a constant worldwide, IEOs and STOs became the typical go-to for various investment options.