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Liverpool FC, one of the biggest soccer clubs in the world, will soon unveil its first-ever NFT collection. This move comes amid the rapid growth of NFTs in the sports industry.
Sotheby’s to Auction LFC NFTs
Liverpool FC has reached an agreement with Sotheby’s, the world’s oldest auction house, to launch their new NFT collections. This collection will include “Legendary” NFTs as well as limited edition “Hero” NFTs.
The one-of-a-kind “Legendary” NFTs highlight the team’s superpowers, where each character possesses a unique special ability. Characters are modeled after Liverpool’s current players which could include an eclectic roster of players like Mohammed Salah and skipper Henderson.
According to the announcement, the “Legendary” collections total 24 players, and Sotheby will auction off each character to the highest bidder.
In addition, the limited edition “Hero” NFTs designed by a “generative art algorithm” auction price begins at $75. The low-entry price represents LFC’s vision to ensure the collection is accessible to most of its global fans.
Sales will take place on Sotheby’s metaverse and will begin on March 30. One intriguing aspect of the sale is that NFT purchasers will blindly purchase their players. The project will unveil the rue identities of their NFT players on April 2, after the sale. Of late, Sotheby’s position in the NFT industry has been formidable. In 2021, the auction house made more than $100 million in NFT sales.
LFC Heroes Club and LFC Foundation
Buyers of LFC NFTs have the opportunity to join the LFC Heroes Club, an online fan page. The LFC Heroes Club allows NFT owners to become a member of the world’s most creative football fan group. It also includes access to an LFC community forum, one-of-a-kind experiences, virtual hangouts, tournaments, and other exciting perks.
The LFC Foundation is Liverpool FC’s official charity, and it aims to bring long-term and generational transformation for impoverished communities.
Furthermore, 50% of the “Legendary” sales and 10% of the “Hero” proceeds will be donated to the LFC Foundation. On the same note, 10% of resale royalties belong to the same foundation.
Sports NFTs on the Rise
NFTs appears to be sport’s next major potential, with Deloitte predicting that sports NFTs will produce more than $2 billion by 2022. NBA Top Shot was one of the earliest initiatives to enhance the combination of NFTs and sports. Since then, there has been a surge in interest in sports NFTs.
Sorare, a fantasy sports NFT marketplace with a valuation of more than $4.1 billion, is another initiative on the horizon. There are suggestions the marketplace currently leads in terms of soccer-related partnerships. Also last month, Barcelona FC announced plans to establish its own cryptocurrency and NFTs. Many more football clubs will follow Liverpool’s lead in the near future.
Sport NFTs cut across soccer and basketball to all sorts of events. At this point, any athlete can benefit from NFTs. Liv3ly, a social fitness platform, recently announced plans to offer 1,000 running NFTs to fitness aficionados. Developments like these could increase avenues for athletes to generate cash. What is more, they also add new flavors to fan engagement.