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Papa John’s Enters NFT Space With Free Tezos Airdop

Despite regulatory threats, famous pizza Place Papa John’s is entering the NFT space with a huge giveaway.

Pizza take-out chain Papa John’s (PZZA) is planning to airdrop nearly 20,000 non-fungible tokens (NFT).

According to the official statement, Papa John’s is giving away 19,840 NFTs. The campaign will start in early March, when the company will airdrop NFTs over a few days.

The number 19,840 represents the company’s founding year, or 1984. Overall, there are nine NFT designs, inspired by a Papa John’s pizza delivery hot bag.

Regulator Scrutiny

Papa John’s chain shares a history with digital currency. In the crypto world, everyone knows a story of an infamous bitcoin pizza purchase. In 2010, a guy called Laszlo Hanyecz bought a Papa John’s pizza for 10,000 BTC. That amount was then worth $41. Now, the same number of Bitcoin would be worth nearly $400 million.

Furthermore, this is not the first Papa John’s crypto promotion. In 2021, the take-out chain launched a promo game in which customers could win £10 ($13) worth of Bitcoin (BTC) if they spent more than £30 ($39).

Back then, the UK’s Advertising Standards Authority (ASA) attacked the campaign directly. ASA claimed that promotion was “irresponsible” as it “took advantage of consumers’ inexperience or credulity and trivialized cryptocurrency investment.”

These warnings should be taken seriously, ASA  previously banned ads promoting cryptos.

How to get Your NFTs?

On its official campaign site, Papa John’s offers a step-by-step redemption guide. Giveaway requires downloading a Tezos-compatible crypto wallet such as Kukai or Temple.

Users can redeem one NFT per crypto wallet. Anyone that wants more NFTs will have to set up another crypto wallet – one per NFT. Alternatively, users can buy Papa John’s NFT Hot Bags from others.

Users can also trade or sell Papa John’s NFTs on NFT marketplaces. They can be sold or put up for auction, or even sent to the wallets of other users as a gift.

Besides digital collectibles, physical pizza delivery bags are also available with the same design. Fans can buy bags between March 1, 2022, and April 12, 2022.

Why Tezos

Bearing in mind the high energy consumption of Most Proof of Work blockchains, Papa John’s made sure to use an energy-efficient one. That’s why they opted for Tezos, rather than a larger network like Ethereum. Tezos has dramatically lower energy consumption than Ethereum.

According to the campaign, Tezos consumes two million times less energy than popular Proof of Work networks. Creating and trading NFTs on Tezos takes around the same amount of energy as sending an email or a social media post.

The total annual carbon footprint of the Tezos blockchain is reported to be equivalent to the average energy footprint of 17 people.

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They also claim that low gas fees on Tezos provide for a better user experience. In comparison, gas fees on Ethereum can range from $10 to $100.

It allows anyone to mint, host, and trade NFTs with minimal barriers to entry.

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