How Adidas Is Entering the NFT Market

The modern fashion industry is rapidly discovering the massive potential of the NFT marker to boost the sector’s revenues. From luxury brands such as Dolce & Gabbana to sporting clothing, blockchain technology leads to new business models. This article will discuss Adidas, the latest multinational clothing company to join the NFT market. After reminding readers about the NFT concept, we will analyze Adidas's choice and place it in a broader market context. The popularity of NFTS An NFT (non-fungible token)…

Nike Buys NFT Sneaker Studio RTFKT

It's official - Nike is stepping into the NFT industry, big time. The sports apparel company acquired RTFKT, a virtual shoe company. Nike did not disclose the terms of the deal. However, it did say that the company is at the cutting edge of next-gen collectibles. This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture Nike's President and CEO John Donahoe said…