How Big Brands Adopt Blockchain Use to Boost Their Income

Whether they rule the entertainment business or the fashion industry, big brands are always looking for new ways to increase their income. Lately, they delve into blockchain technology to boost brand awareness among the younger, decentralized, and crypto-powered generation. The NBA, Formula 1, and Nike are just of the major names looking to leverage blockchain into their favor. One might think that each of these corporations has a department of developers investigating new chain solutions 24/7. However, building the bridge…