Nike Buys NFT Sneaker Studio RTFKT

It's official - Nike is stepping into the NFT industry, big time. The sports apparel company acquired RTFKT, a virtual shoe company. Nike did not disclose the terms of the deal. However, it did say that the company is at the cutting edge of next-gen collectibles. This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture Nike's President and CEO John Donahoe said…