Guidelines for Publishers

Last updated and effective: 1 month ago

At Crypto Adventure, we want our content to sound professional but not off-putting. It should be friendly, but not too intimate. Balance is key to writing a good piece. We want our published articles to be original, grammatical-error-free, and to the point.

We urge you to review these guidelines handy whenever you want to submit a new piece. Keep in mind, these are not tips! They are instructions on how to publish an article on Crypto Adventure successfully.

  • Topics covered. 
  • Identify your target audience.
  • Research facts that reinforce your story.
  • Come up with an outline of your article.
  • Write a rough draft and pare down your outline.
  • Specify your subject matter.
  • Read aloud until your draft is error-free.
  • The article must not violate other copyrights, patents, or trademarks.
  • The article must not include unlawful, hateful, or threatening language.
  • The article must not contain profanity, offensive, or vulgar language.
  • The article must be SEO-friendly.
  • The article can only include relevant pictures and videos with the proper attributions, permissions to use, or other related licenses.
  • All links within the article must be relevant to its theme and content.
  • Use authoritative sources when backing up factual information.
  •  All factual data must be valid and evidence-based, with links to the original research.

Topics Covered 

You may cover blockchain, fintech, bitcoin, altcoins, and cryptocurrency. You may also publish casino topics, but remember that they must be linked to blockchain or have crypto as payment methods. Under no circumstances may you publish or link adult content on Crypto Adventure.

Basic Format Rules

Please use these basic formatting rules to make your articles easier to read:

  • Articles must be in 3rd person. Any article that uses the first person ( “I”, “We”, etc) will be rejected. 
  • An article must have 300 words and one linked resource. 
  • Avoid over-linking, which is often viewed as spam by search engines.
  • Stick to the basic rules of posting: Title, paragraphs,  Headline 4, Headline 3, Headline 2, and comments. 
  • We only accept articles in US English or UK English. 

These simple rules allow for a clear and easy-to-read format for your articles. 

Research Your Topic

Our readers are both crypto experts and beginners. Regardless of their knowledge of cryptocurrencies, you should always provide accurate information with authority. Take the time to research a topic before writing about it. Crypto veterans know when writers need to be in charge of their knowledge.

Rewriting an article may be easy when discussing most topics but not crypto. You must refrain from spinning the words around to avoid plagiarism. You must understand your writing to reproduce accurate and valid information. Any article that has plagiarism will be deleted, and your account may be terminated for violating this rule.

No Fluff and No Shills

If you are writing only to reach a specific number of words, you need to be in the right business. Every sentence that you write has to provide helpful information. So, make sure your writing has meaning and is not just a filler.

More importantly, we value objectivity. This means that unless you submit a sponsored article, you are not praising or belittling someone or something needlessly. For instance, you have to avoid saying things like:

“This is the best crypto project in years.” Similarly, you cannot say “Buterin is full of crap” only because you don’t like him.

Get Your Facts Right

Whenever you write unique values relevant to the topic, take the time to double-check their accuracy. This goes for quotes, crypto amounts, project launch dates, tokenomics, etc.

Also, if you report information from another source, ALWAYS include the original source as a hyperlink. For example, if you write “Elon Musk just tweeted his support for Dogecoin,” you must have a link to the tweet. Otherwise, you present data without verifiable authority, which is never good, especially for an online publication.

The same goes for when you reproduce someone’s quotes. You ALWAYS have to include the original source.

Double Check Everything

After you finish writing an article, take five minutes off, and then get back to it. Reread it and check for expiration mistakes, grammar, and punctuation errors. Always proofread your articles with a fresh outlook, not immediately after writing their conclusions.

A good tool for checking your errors is Grammarly.

Use it to proofread your articles. We recommend using the PRO version for better results.

Keep It Short and Simple

As you may know, search engines use several factors to determine the quality of a piece of content. One of them is readability.

For example, Google does not like it when you write overly long sentences or paragraphs. In its cyborg-like view, information should come short and straightforward. That’s why we recommend these guidelines:

All sentences should be at most 20 words long. But it is best to keep them between 10 and 15 words.

So, if you cannot say what you mean in short sentences, restructure the phrase until you meet this metric. There are no two ways about it. If you have a phrase of 30 words, slash it into two or three sentences.

Sometimes, the solution is more straightforward than you’d expect. Here’s an example:

“The users of the platform will take a decision to buy the crypto or not if the price of Bitcoin will change or remain the same.”

(This is an actual sentence from an article we received. It has 26 words, and it is worthless.)

A simple rewrite can cut off 12 words from it without altering its message:

“Platform users will decide whether they invest in crypto depending on Bitcoin’s price evolution.”

Read more about the danger of using long sentences and sounding like a bad writer:

Avoid Passive Voice

Another thing that Google hates more than Trump hates Mexicans is passive voice. Avoid it as much as possible. Here are a few examples of passive voice that you should never use:

  • “The project was built by developers on Ethereum.”
  • “Bitcoin and the other cryptocurrencies aren’t affected by monetary policy.”
  • “Many are optimistic that a Bitcoin futures ETF would be certified by the Securities & Exchange Commission soon.”
  • “The coin is used for transaction fees paid by the participants on the network.”

A simple rewrite in active voice solves the problem:

  • The developers built the project on Ethereum.”
  • “Monetary policy does not affect Bitcoin and other cryptocurrencies.”
  • “Many are optimistic that the Securities & Exchange Commission will soon certify a Bitcoin futures ETF.”
  • “Participants to the network can use the coin to pay for transaction fees.”

Again, we picked up these sentences from articles that other writers submitted. We urge you to avoid passive voice, which makes the difference between mediocre and valuable content.

Do not use unnecessary passive voice, such as: 

“The CEO of Tesla, called Elon Musk, supports Dogecoin.” 

Or “The blockchain has a native token, also known as ADA.”

A much better way to write these sentences is:

“The CEO of Tesla, Elon Musk, supports Dogecoin.” 

“The blockchain has a native token, ADA.”

It’s that simple! Avoid using these needless words: “known as, called, titled, named,” etc. 

At most, only 10% of your article can contain passive voice. This means that in a 500-word article, you can only use it a maximum of once or twice.

We hope that these examples were clear enough. However, if you want to find out more about passive voice and how to avoid it, please visit this link:

Keep Paragraphs and Sections Short

As a rule of thumb, paragraphs should be short and straightforward. Don’t lose yourself in needless explanations. Here are a few guidelines:

Paragraphs should contain 75 words at most. However, you should try to keep them between 45 and 60 words. This boils a paragraph down to 3 or 4 sentences of 10-15 words each.

It doesn’t mean you should count words as you write a sentence. However, after writing a paragraph, reread the sentences and see how you can structure them into an easy read.

In an article, sections should not be longer than 300 words. This means that at least every 299 words, you have to insert a headline. Ideally, you will want text sections to be between 200 and 250 words. This translates into 4-6 paragraphs depending on their individual length.

You can easily avoid overly long sections by establishing a framework for your article before you start writing.

Use Transition Words

Another excellent example of what makes a great article is how you move from one sentence to the next. In this case, transition words are your best friends. And you will have to rely on them in each paragraph. For example, you are already reading them in this paragraph.

Transition words occupy a crucial, story-telling role between sentences. Furthermore, they help the reader understand easier what you want to say. More importantly, they prevent paragraphs from looking like this:

“Bitcoin is the most popular crypto in the world. Bitcoin is also a blockchain. It is decentralized and permissionless. It is the best.”

Here is an example of another paragraph using transition words:

“In over a decade, Bitcoin rose from an experiment to a global sensation. Nowadays, many see Bitcoin as a reliable long-term investment despite the coin’s turbulent history. Above all, the king coin represents a viable solution for gaining financial freedom outside institutional control.”

Notice the transition words in the paragraph? Good!

You can read more about transition words and how to use them here:

Be Versatile

Versatility is one of the best trainable traits you have as a writer. That is, you should always avoid repeating yourself. Sometimes, repetition is not necessarily saying the same thing repeatedly. Instead, it uses the same nouns, adjectives, or adverbs in the same paragraph.

Here’s a bad example:

“Bitcoin is the first cryptocurrency to reach global popularity. Furthermore, Bitcoin has the highest market capitalization in the industry. On the other hand, many cryptos tried to dethrone Bitcoin, but they haven’t succeeded. To this day, Bitcoin is the most famous crypto in the world.”

Here’s another one:

“Our bakery sources its products locally. Next, it produces various bread types and pastries, selling them locally. Many locals love its rye bread. Other locals prefer the bagels. At the moment, this is the best bakery locally.”

Get the picture? Here are a few ways you can make minor alterations with a bit of versatility:

“Bitcoin is the first cryptocurrency to reach global popularity. Furthermore, the king coin has the highest market capitalization in the industry. On the other hand, many cryptos tried to dethrone it as the leading digital asset. To this day, they haven’t succeeded. Therefore, Satoshi Nakamoto’s innovation remains the most famous crypto in the world.”

“Our bakery sources its products from the surrounding region. Next, it produces various bread and pastries, selling them in its community. Many locals love their rye bread. Others prefer bagels. At the moment, this is the best bakery in town.”

These are just a few simple examples. The idea is that you can always use synonyms to talk about the same subject. Versatility applies a layer of smoothness to your text and improves your writer’s voice.

For instance, you can always find a shorter version of a common expression. By replacing “all over the globe” with “globally” or “worldwide,” you say the same thing but shorter and more straightforward.

You can find plenty of great synonyms for every word you can think of here:

Headline Capitalization Rules

Please use this simple guide to capitalize headlines within an article as per the Chicago Manual of Style:

  1. Capitalize the first word in the title.
  2. Capitalize the following words:
  • Adjectives (beautiful, large, hopeful)
  • Adverbs (forcefully, silently, hurriedly)
  • Nouns (computer, table, manuscript)
  • Pronouns (they, she, he)
  • Subordinating conjunctions (as, so, that)
  • Verbs (write, type, create)
  1. NEVER capitalize these words:
  • Articles (a, an, the)
  • Coordinating Conjunctions (and, but, for)
  • Short (less than 5 letters) Prepositions (at, by, from)

Simply put, a headline should look something like this:

The Company Aims to Introduce Bitcoin Payments from Next Year

NOT like this:

The company aims to introduce Bitcoin payments from next year

The Company Aims To Introduce Bitcoin Payments From Next Year

the company aims to introduce bitcoin payments from next year

Basic Writing Instructions

We must mention some basic writing instructions, even though we believe every publisher knows them.  

  1. Every sentence must contain a verb. We know it’s not fair. But that’s how grammar works.
  2. It goes without saying, but all articles have to be 100% original. Plagiarism is not tolerated unless it’s quoted. Any article that has plagiarism will be deleted and your account might also be limited. 
  3. All articles must be in US or UK English.
  4. We expect proficiency in the English language. If you do not speak English natively, please don’t write in your native language and then use Google Translate. That’s insulting to us, our readers, and, ultimately, you. Any article translated with Google will be deleted, and your account might also be limited. 
  5. Verbs need the correct prepositions. If you are not sure what verb needs which preposition, please use this link:

  1. Never finish a title or a headline with a full stop.
  2. Do not use honorifics (i.e., Mr., Mrs., Sr., etc.) unless someone bestowed the respective person with one. For example, you may say Sir Sean Connery because he was knighted. However, you cannot say Mr. Vitalik Buterin and Mrs. Paris Hilton. This is not a wedding invitation.
  3. Do not use adverbs like “quite” or “rather” as they diminish an article’s objectivity.
  4. Always write percentage statistics with symbols (%). So, instead of 50 percent, you should write 50%.
  5. Avoid writing $50 USD, $25 dollars, 100 ETH in Ether, 10 BTC worth of Bitcoin, and so on. As you can see, it is needless repetition.
  6. If you want to publish a news article, remember it should objectively explain recent events. You should never use a blog-like tone, make cheeky jokes, or express your opinions. There are specific types of articles for all these styles. Reviews/Op-ed/Research/Guides, etc.
  7. Do not end news articles with “Goodbye,” “See you next time,” and so on. You are not a TV anchor from the 1970s.
  8. Never write something like “some sources state that this project generates $200 per minute,” without including the source. Otherwise, you are just making up stuff and passing it as accurate info.

We will update this document regularly as we discover even more mistakes in the articles we receive. However, we hope that none of these updates will come from your work.

Don’t hesitate to contact us via email at: [email protected],  if you need more details on the above or honest writing advice.

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